To boost the viral and standard marketing prospects for our film we decided to create a facebook page and a twitter page. Facebook and twitter are well known for their huge user base, which according to research has a high percentage of our target audience. Using online networking sites such as facebook and twitter to advertise is now a popular medium in the film business due to its extremely low cost and its huge potential. It only takes one click between a user being interested and to them finding out information. Also with the ability to subscribe to the groups or account, potential audience members can be updated regularly on the status of the film. Other such film productions to use the internet as a marketing medium have been the very successful "The Dark Knight" whereby users had to enter details to reveal a pixel of an image. Of course people wanted to know what the image was and therefore got more audience members to come and reveal a pixel themselves. This spread like wildfire and attracted thousands. Recently "The Fourth Kind" made use of the internet to create false news stories to attract attention to their film.
http://www.facebook.com/group.php?gid=103538033017549
http://twitter.com/redroomfilm
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